Yet it’s been an exceptional year for physical stores. Online native brands from mattress companies to fashion and makeup vendors are zealously staking out a physical presence. New experiences in malls, arenas and other venues use technology to gather data about real-time customer interactions and create appealing experiences melding online and offline presence. Saatva Mattress, Neutrogena and Meijer Department Stores, Sally Beauty and Ulta were just a few examples.