Anuradha Sachdev is a Group Design Director at Fjord, the design and innovation group at Accenture Interactive. As a trained architect and a seasoned digital leader, she is passionate about fusing physical design with digital design to produce innovative products and services that people love. She works with cross-discipline teams to lead the strategic growth of Fortune 100 companies using a design thinking lens. With her over 20 years of experience, she has led the design of award-winning products and services across a wide range of industries. As part of the Connected Spaces and products team at Fjord, the team is focused on creating smart products, environments, and experiences that are beautiful, intuitive and meaningful.