Gwen’s career has been devoted to helping companies create growth through meaningful customer engagement. While working at agencies such as Y&R, she identified the gap between brand imagery delivered through advertising & launched a retail design unit at a Chicago-based agency working on global brands such as Nike, Nestle, Coca-Cola, and McDonald’s. Gwen has led global industry research in emerging markets & has written for business publications including HBR and Brandweek. Gwen serves on the editorial board of Journal of Brand Strategy. She is a speaker at international conferences including NRF, CES, and Retail Leaders Forum in Sydney. She is a guest lecturer at Northwestern University, University of Chicago, & University of Arizona. Gwen is on the Advisory Board of Fashion Group International. She launched an iTunes channel for The Store-WPP with podcasts from leading experts on topics ranging from how IoT and AI are transforming the retail landscape to women in tech.