Kevin K. Brown, serves as the SVP and CMO for Sleep Number. He is responsible for building the Sleep Number brand through stories that set the Company apart, communicate the Sleep Number’s innovation, and drive brand advocacy across all customer touchpoints. He oversees the strategy, planning, execution of the overall brand expression, experiences, digital media, customer loyalty programs, and strategic partnerships.
Kevin is fueled by telling incredible stories, building and leading a world-class marketing team, and uncovering strategic partnerships that help the brand connect with its customers. He is passionate about identifying opportunities in the unexpected and finding solutions to problems that no one knew existed.
Before joining Sleep Number in 2014, Mr. Brown served in leadership roles at Meijer, Inc., Jo-Ann Stores, Inc., and Accenture.
Kevin is an active member of his local community, supporting his children’s school, church, and the Minneapolis Children’s Hospital.