Will Decker is VP of Brand & Retail at Plug and Play. Will is responsible for growing the community of retailers, brands and startups dedicated to bringing new ideas and businesses into retail faster. He has expertise advising companies large and small on strategy, product, marketing and business development. He has helped build and grow leading products and operations across multiple industries over the past 16 years. He founded an E-Commerce company and built its responsive design from the ground up. He has advised on enterprise innovation, global operations, new product design and development and go-to-market efforts and helped grow the largest global mobile audience at a leading internet services company. Will Decker has a BA in Mathematics from UC Berkeley and an MBA from the University of Chicago Booth School of Business.